GFX 50S IIvs X-A7vs Hasselblad X2D 100C
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Beginner Fujifilm — X-A7 (2019): The most affordable X-mount entry — Fujifilm colour and film simulations with a large flip screen for beginners.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
X-A7 (2019)
- You want an affordable first mirrorless with decent video capabilities
- You shoot a lot of selfie-style content or vlog on a budget
- Note: no viewfinder and limited lens support — the X-T30 II is a better long-term investment
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the x-a7 is the most affordable; only the gfx 50s ii, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | X-A7 (2019) | Hasselblad X2D 100C (2022) |
|---|---|---|---|
| Price | £2,999 | £399 | £7,999 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.2MP APS-C CMOS (Bayer, not X-Trans) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 51.4MP | 24.2MP | 100.0MP |
| Video | 4K/30p (cropped) | 4K/30p, 1080p/60p | None |
| Autofocus | Phase-detect, 425 points | Phase-detect + contrast, 425 points | Phase-detect AF with subject/face/eye detection |
| Stabilisation | 5-axis IBIS, 6.5 stops | None (no IBIS) | 7-stop IBIS |
| Burst Rate | 3fps | 6fps | 3.3fps |
| Battery Life | ~440 shots (CIPA) | ~440 shots (CIPA) | 420 shots (CIPA) |
| Weight | 900g body only | 320g body only | 895g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 118.0 × 80.6 × 55.2mm | 148.5 × 106.3 × 75.0mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | None | 0.87" OLED EVF, 5.76M dots |
| Screen | 3.2" tilting touchscreen | 3.5" fully articulating touchscreen | 3.6" fixed touchscreen |
| Mount | Fujifilm G-mount (medium format) | Fujifilm X-mount | Hasselblad XCD |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-I slot | Dual CFexpress Type B + 1TB internal SSD |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C 3.2, Wi-Fi, Bluetooth |
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