GFX 50S IIvs Fujifilm X100VIvs A7 III
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The gfx 50s ii has the highest resolution at 51mp; the fujifilm x100vi is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Fujifilm X100VI (2024) | A7 III (2018) |
|---|---|---|---|
| Price | £2,999 | £1,499 | £1,699 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 40.2MP APS-C X-Trans CMOS 5 HR | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 51.4MP | 40.2MP | 24.2MP |
| Video | 4K/30p (cropped) | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect, 425 points | Phase-detect 425 points, subject/eye tracking | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | 5-axis IBIS, 5 stops |
| Burst Rate | 3fps | 8fps mechanical, 25fps electronic | 10fps with AF/AE tracking |
| Battery Life | ~440 shots (CIPA) | ~450 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 900g body only | 533g with battery and card | 565g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 128.0 × 74.8 × 55.3mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | Optical/EVF hybrid, 3.69M dots | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen | 3.0" tilting touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Fujifilm G-mount (medium format) | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-I slot | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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