GFX 50S IIvs Fujifilm X100VIvs A7 IV
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The gfx 50s ii has the highest resolution at 51mp; the fujifilm x100vi is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Fujifilm X100VI (2024) | A7 IV (2021) |
|---|---|---|---|
| Price | £2,999 | £1,499 | £2,299 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 40.2MP APS-C X-Trans CMOS 5 HR | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 51.4MP | 40.2MP | 33.0MP |
| Video | 4K/30p (cropped) | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Phase-detect, 425 points | Phase-detect 425 points, subject/eye tracking | 759-point phase-detect, AI subject recognition |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | 5-axis IBIS, 5.5 stops |
| Burst Rate | 3fps | 8fps mechanical, 25fps electronic | 10fps mechanical, 30fps electronic |
| Battery Life | ~440 shots (CIPA) | ~450 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 900g body only | 533g with battery and card | 659g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 128.0 × 74.8 × 55.3mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | Optical/EVF hybrid, 3.69M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen | 3.0" tilting touchscreen | 3.0" vari-angle touchscreen |
| Mount | Fujifilm G-mount (medium format) | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-I slot | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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