GFX 50S IIvs Hasselblad 907X & CFV 100Cvs Sony A7R V
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Landscape, Studio & Commercial — Sony A7R V (2022): 61 megapixels and 8-stop IBIS in a weather-sealed body — the reference resolution camera for commercial and landscape professionals.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
Sony A7R V (2022)
- You need the highest resolution in Sony's full-frame mirrorless lineup
- You shoot landscape, architecture, product photography, or high-end fashion professionally
- You want exceptional resolution paired with Sony's best-in-class autofocus system
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the gfx 50s ii is the most affordable; only the gfx 50s ii, sony a7r v are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad 907X & CFV 100C (2023) | Sony A7R V (2022) |
|---|---|---|---|
| Price | £2,999 | £8,999 | £3,899 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 61MP full-frame BSI CMOS |
| Resolution | 51.4MP | 100.0MP | 61.0MP |
| Video | 4K/30p (cropped) | None | 8K/25p, 4K/60p |
| Autofocus | Phase-detect, 425 points | Manual focus (V-system lenses) / contrast AF (XCD) | AI subject recognition AF, 693-point phase-detect |
| Stabilisation | 5-axis IBIS, 6.5 stops | None | 8-stop IBIS |
| Burst Rate | 3fps | 2.7fps | 10fps mechanical / 7fps electronic |
| Battery Life | ~440 shots (CIPA) | 350 shots (CIPA) | 530 shots (CIPA) |
| Weight | 900g body only | 1100g (body + back) | 723g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 97.0 × 97.0 × 63.0mm (body only) | 131.3 × 96.4 × 82.4mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | External EVF sold separately | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.2" tilting touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.2" multi-angle touchscreen |
| Mount | Fujifilm G-mount (medium format) | Hasselblad V-mount (+ XCD adapter) | Sony FE (E-mount) |
| Memory Cards | Dual SD UHS-II slots | Single CFexpress Type B + 1TB internal SSD | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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