GFX 50S IIvs Hasselblad 907X & CFV 100Cvs ZV-E10
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the zv-e10 is the most affordable; only the gfx 50s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad 907X & CFV 100C (2023) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £2,999 | £8,999 | £399 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 51.4MP | 100.0MP | 24.2MP |
| Video | 4K/30p (cropped) | None | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect, 425 points | Manual focus (V-system lenses) / contrast AF (XCD) | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | None | None (use OIS lenses) |
| Burst Rate | 3fps | 2.7fps | 11fps |
| Battery Life | ~440 shots (CIPA) | 350 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 900g body only | 1100g (body + back) | 343g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 97.0 × 97.0 × 63.0mm (body only) | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | External EVF sold separately | None |
| Screen | 3.2" tilting touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Hasselblad V-mount (+ XCD adapter) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Single CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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