GFX 50S IIvs Hasselblad X1D II 50Cvs A7C II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Full-Frame Hybrid — A7C II (2023): Full-frame AI autofocus in the most compact body available — the best camera under £1,500 for hybrid shooters.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7C II (2023)
- You want full-frame image quality in the most compact body possible
- You travel constantly and need a serious camera that doesn't weigh down your bag
- You're a portrait or lifestyle photographer who shoots on the move
- You create content for social media or YouTube and want full-frame quality in a vlog-friendly form
Quick take: The gfx 50s ii has the highest resolution at 51mp; the a7c ii is the most affordable; only the gfx 50s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X1D II 50C (2019) | A7C II (2023) |
|---|---|---|---|
| Price | £2,999 | £3,999 | £1,499 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 50MP medium-format CMOS (43.8 × 32.9mm) | 33MP Full-frame Exmor R BSI CMOS |
| Resolution | 51.4MP | 50.0MP | 33.0MP |
| Video | 4K/30p (cropped) | None | 4K/60p oversampled, S-Log3, 10-bit internal |
| Autofocus | Phase-detect, 425 points | Contrast-detect AF | 759-point phase-detect, AI subject recognition |
| Stabilisation | 5-axis IBIS, 6.5 stops | None | 5-axis IBIS, 7.0 stops |
| Burst Rate | 3fps | 2.7fps | 10fps mechanical, 30fps electronic |
| Battery Life | ~440 shots (CIPA) | 370 shots (CIPA) | ~530 shots (CIPA) |
| Weight | 900g body only | 766g body only | 514g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm | 124.0 × 71.1 × 63.4mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.70× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" touchscreen | 3.0" vari-angle touchscreen |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Dual slots: SD UHS-II + CFexpress Type A |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth | USB-C (3.2), Bluetooth, Wi-Fi |
Compare pairs from this group