GFX 50S IIvs Hasselblad X2D 100Cvs Lumix G9 II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Lumix
Lumix G9 II (2023)
From £1499
Best for Wildlife, sports & hybrid MFT shooters
View Lumix G9 II
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Lumix G9 II (2023)
- You want the best Micro Four Thirds camera for both stills and video
- You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
- You're invested in the MFT lens ecosystem and want the top-tier body to go with it
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the lumix g9 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X2D 100C (2022) | Lumix G9 II (2023) |
|---|---|---|---|
| Price | £2,999 | £7,999 | £1,499 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 25.2MP Micro Four Thirds Live MOS |
| Resolution | 51.4MP | 100.0MP | 25.2MP |
| Video | 4K/30p (cropped) | None | 5.8K/30p, 4K/120p, C4K/60p, V-Log |
| Autofocus | Phase-detect, 425 points | Phase-detect AF with subject/face/eye detection | Phase-detect AF with subject/face/eye detection |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | 8-stop IBIS (with OIS lenses) |
| Burst Rate | 3fps | 3.3fps | 25fps with AF / 75fps electronic (fixed focus) |
| Battery Life | ~440 shots (CIPA) | 420 shots (CIPA) | 680 shots (CIPA) |
| Weight | 900g body only | 895g body only | 658g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 134.3 × 100.3 × 90.5mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 5.76M dots | 0.76" OLED EVF, 3.68M dots |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Micro Four Thirds |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Dual SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth |
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