GFX 50S IIvs Hasselblad X2D 100Cvs Z7 II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Landscape & Studio / High-Resolution — Z7 II (2020): The Z7 II is a landscape and studio camera first, everything else second. 45.7MP with weather sealing and dual card slots is a compelling package. If you need resolution, it delivers. If you don't, the Z6 II is the smarter buy.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Z7 II (2020)
- Landscape photographers who print large or need to crop significantly
- Studio and commercial photographers requiring maximum resolution
- Architecture photographers where detail is non-negotiable
- Fine-art photographers who shoot primarily from a tripod
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the z7 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X2D 100C (2022) | Z7 II (2020) |
|---|---|---|---|
| Price | £2,999 | £7,999 | £2,699 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 45.7MP Full-Frame BSI CMOS |
| Resolution | 51.4MP | 100.0MP | 45.7MP |
| Video | 4K/30p (cropped) | None | 4K/60p, 4K/30p (oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect, 425 points | Phase-detect AF with subject/face/eye detection | Phase-detect, 493 points, Eye AF, subject tracking |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | 5-axis IBIS, 5 stops (up to 6 stops with VR lenses) |
| Burst Rate | 3fps | 3.3fps | 10fps mechanical, 10fps electronic |
| Battery Life | ~440 shots (CIPA) | 420 shots (CIPA) | ~420 shots (CIPA) |
| Weight | 900g body only | 895g body only | 705g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 134.0 × 100.5 × 69.5mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.80× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.2" tilting touchscreen, 2.1M dots |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Nikon Z-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Dual card: 1× CFexpress Type B / XQD + 1× SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth |
Compare pairs from this group