GFX 50S IIvs Hasselblad X2D 100Cvs A6400
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Content Creation & Vlogging — A6400 (2019): The best value APS-C Sony you can buy — especially used. Real-time Eye AF at this price point was transformative when it launched and still makes it one of the most reliable autofocus systems in the lineup.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A6400 (2019)
- Vloggers and content creators who need a flip screen and reliable AF
- Photographers upgrading from a compact or smartphone
- Beginners who want room to grow into a full E-mount lens ecosystem
- Anyone prioritising autofocus performance at an accessible price
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the a6400 is the most affordable; only the gfx 50s ii, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X2D 100C (2022) | A6400 (2019) |
|---|---|---|---|
| Price | £2,999 | £7,999 | £899 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS BSI |
| Resolution | 51.4MP | 100.0MP | 24.2MP |
| Video | 4K/30p (cropped) | None | 4K/30p (6K oversampled, no crop), 1080p/120p slow-motion |
| Autofocus | Phase-detect, 425 points | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, real-time Eye AF & animal AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | None (no IBIS) |
| Burst Rate | 3fps | 3.3fps | 11fps mechanical, 8fps with AF tracking |
| Battery Life | ~440 shots (CIPA) | 420 shots (CIPA) | ~410 shots (CIPA) |
| Weight | 900g body only | 895g body only | 403g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 120.0 × 66.9 × 59.7mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots, 0.70× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" tilting touchscreen, 180° flip for selfie/vlog, 921k dots |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | Micro-USB, Wi-Fi, Bluetooth, NFC |
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