GFX 50S IIvs Hasselblad X2D 100Cvs A7 III
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X2D 100C (2022) | A7 III (2018) |
|---|---|---|---|
| Price | £2,999 | £7,999 | £1,699 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 51.4MP | 100.0MP | 24.2MP |
| Video | 4K/30p (cropped) | None | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect, 425 points | Phase-detect AF with subject/face/eye detection | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | 5-axis IBIS, 5 stops |
| Burst Rate | 3fps | 3.3fps | 10fps with AF/AE tracking |
| Battery Life | ~440 shots (CIPA) | 420 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 900g body only | 895g body only | 565g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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