GFX 50S IIvs Hasselblad X2D 100Cvs Sony RX100 VII
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Travel & Versatility — Sony RX100 VII (2019): The most versatile compact camera ever made — 24-200mm zoom, 20fps burst, and 960fps slow-motion in a jacket pocket.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Sony RX100 VII (2019)
- You want serious image quality in a camera small enough to carry absolutely everywhere
- You shoot travel, events, or street photography and want something discreet but genuinely capable
- You need fast burst shooting and reliable autofocus in the most pocketable possible package
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the sony rx100 vii is the most affordable; only the gfx 50s ii, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X2D 100C (2022) | Sony RX100 VII (2019) |
|---|---|---|---|
| Price | £2,999 | £7,999 | £1,099 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.1MP 1-inch Exmor RS BSI CMOS (stacked) |
| Resolution | 51.4MP | 100.0MP | 20.1MP |
| Video | 4K/30p (cropped) | None | 4K/30p HLG, FHD/960fps super slow-motion |
| Autofocus | Phase-detect, 425 points | Phase-detect AF with subject/face/eye detection | 357-point phase-detect + 425 contrast, Eye AF, tracking |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | 3-stop Optical SteadyShot |
| Burst Rate | 3fps | 3.3fps | 20fps AF/AE tracking (90fps short burst) |
| Battery Life | ~440 shots (CIPA) | 420 shots (CIPA) | ~260 shots (CIPA) |
| Weight | 900g body only | 895g body only | 302g with battery and card |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 101.6 × 58.1 × 42.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 5.76M dots | Pop-up EVF, 2.36M dots, 0.59× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" tilting touchscreen |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Fixed Zeiss Vario-Sonnar 24-200mm f/2.8-4.5 |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, NFC |
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