GFX 50S IIvs Hasselblad X2D 100Cvs ZV-E10 II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the zv-e10 ii is the most affordable; only the gfx 50s ii, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Hasselblad X2D 100C (2022) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £2,999 | £7,999 | £679 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 26MP APS-C BSI Exmor CMOS |
| Resolution | 51.4MP | 100.0MP | 26.0MP |
| Video | 4K/30p (cropped) | None | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect, 425 points | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 5-axis IBIS, 6.5 stops | 7-stop IBIS | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 3fps | 3.3fps | 11fps |
| Battery Life | ~440 shots (CIPA) | 420 shots (CIPA) | ~570 shots equivalent |
| Weight | 900g body only | 895g body only | 293g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 5.76M dots | None |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fujifilm G-mount (medium format) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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