GFX 50S IIvs Lumix G9 IIvs A7 III

GearFrame · Updated March 2026

Fujifilm GFX 50S II Fujifilm GFX 50S II (2021) From £2999 Best for Studio & portrait specialists View GFX 50S II
VS
Lumix Lumix G9 II Lumix Lumix G9 II (2023) From £1499 Best for Wildlife, sports & hybrid MFT shooters View Lumix G9 II
VS
Sony A7 III Sony A7 III (2018) From £1699 Best for All-round photography & video View A7 III

Which should you buy?

Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.

Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.

All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.

↓ Full specifications below

GFX 50S II (2021)

  • You want to experience medium format without a five-figure investment
  • You shoot landscape, architecture, or portraits where resolution and tonal depth matter
  • You're in the Fujifilm ecosystem and want to step up to a larger sensor

Lumix G9 II (2023)

  • You want the best Micro Four Thirds camera for both stills and video
  • You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
  • You're invested in the MFT lens ecosystem and want the top-tier body to go with it

A7 III (2018)

  • Enthusiast photographers upgrading from APS-C for the first time
  • Working photographers who need reliable AF and weather sealing
  • Anyone who shoots in low light regularly
  • Hybrid shooters needing both stills and video performance

Quick take: The gfx 50s ii has the highest resolution at 51mp; the lumix g9 ii is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 50S II (2021)Lumix G9 II (2023)A7 III (2018)
Price £2,999 £1,499 £1,699
Sensor 51.4MP Medium Format GFX 44×33mm BSI CMOS 25.2MP Micro Four Thirds Live MOS 24.2MP Full-Frame Exmor R BSI CMOS
Resolution 51.4MP 25.2MP 24.2MP
Video 4K/30p (cropped) 5.8K/30p, 4K/120p, C4K/60p, V-Log 4K/30p (6K oversampled), 1080p/120p slow-motion
Autofocus Phase-detect, 425 points Phase-detect AF with subject/face/eye detection Phase-detect, 693 points, real-time Eye AF & animal AF
Stabilisation 5-axis IBIS, 6.5 stops 8-stop IBIS (with OIS lenses) 5-axis IBIS, 5 stops
Burst Rate 3fps 25fps with AF / 75fps electronic (fixed focus) 10fps with AF/AE tracking
Battery Life ~440 shots (CIPA) 680 shots (CIPA) ~710 shots (CIPA)
Weight 900g body only 658g body only 565g (body, battery, card)
Dimensions 150.0 × 104.2 × 87.2mm 134.3 × 100.3 × 90.5mm 126.9 × 95.6 × 73.7mm
Weather Sealed Yes Yes Yes
Viewfinder EVF, 3.69M dots, 0.77× magnification 0.76" OLED EVF, 3.68M dots EVF, 2.36M dots, 0.78× magnification
Screen 3.2" tilting touchscreen 3.0" fully articulating touchscreen 3.0" tilting touchscreen, 921k dots
Mount Fujifilm G-mount (medium format) Micro Four Thirds Sony E-mount
Memory Cards Dual SD UHS-II slots Dual SD UHS-II Dual SD (UHS-II slot 1, UHS-I slot 2)
Connectivity USB-C, Bluetooth, Wi-Fi USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC
⚡ Compare specs side by side GFX 50S II prices → Lumix G9 II prices → A7 III prices →

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