GFX 50S IIvs Lumix S5vs ZV-E10 II
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Professional Video & Hybrid Shooting — Lumix S5 (2020): The S5 is an outstanding video camera that also takes excellent stills. 10-bit 4K/60p, dual native ISO and 6.5-stop IBIS in a weather-sealed body is a compelling package. The contrast-detect AF is its main weakness vs Sony and Canon — but for controlled shooting it doesn't hold it back.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Lumix S5 (2020)
- Videographers who need 10-bit colour science in a full-frame body
- Photographers who shoot video as a second discipline
- Studio photographers who want full-frame IBIS at a lower price
- L-mount system users building a versatile kit
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The gfx 50s ii has the highest resolution at 51mp; the zv-e10 ii is the most affordable; only the gfx 50s ii, lumix s5 are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Lumix S5 (2020) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £2,999 | £1,699 | £679 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.2MP Full-Frame CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 51.4MP | 24.2MP | 26.0MP |
| Video | 4K/30p (cropped) | 4K/60p 10-bit V-Log/HLG, 5.9K anamorphic, 1080p/180p slow-motion | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect, 425 points | Contrast AF (DFD Technology), face/eye detection | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 5-axis IBIS, 6.5 stops | 6.5-stop IBIS (dual IBIS with Lumix S lenses) | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 3fps | 7fps mechanical, 9fps electronic (AFS) | 11fps |
| Battery Life | ~440 shots (CIPA) | ~470 shots (CIPA) | ~570 shots equivalent |
| Weight | 900g body only | 714g (body, battery, card) | 293g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 132.6 × 97.1 × 81.9mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | EVF, 2.36M dots, 0.78× magnification | None |
| Screen | 3.2" tilting touchscreen | 3.0" vari-angle touchscreen, 1.84M dots | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fujifilm G-mount (medium format) | Leica L-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2 Gen 1), full-size HDMI, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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