Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
All-Round Full-Frame Photography — Z6 II (2020): The Z6 II is the Nikon most photographers should buy. It's balanced across every discipline — stills, video, autofocus, weather sealing — without overpaying for megapixels you don't need. The Z-mount glass is superb.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
GFX 50S II (2021)
Z6 II (2020)
A7 III (2018)
Quick take: The gfx 50s ii has the highest resolution at 51mp; the z6 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Z6 II (2020) | A7 III (2018) |
|---|---|---|---|
| Price | £2,999 | £1,699 | £1,699 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.5MP Full-Frame BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 51.4MP | 24.5MP | 24.2MP |
| Video | 4K/30p (cropped) | 4K/60p, 4K/30p (oversampled), 1080p/120p slow-motion | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect, 425 points | Phase-detect, 273 points, Eye AF, subject tracking | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 5-axis IBIS, 5 stops (up to 6 stops with VR lenses) | 5-axis IBIS, 5 stops |
| Burst Rate | 3fps | 14fps mechanical, 14fps electronic (12-bit RAW) | 10fps with AF/AE tracking |
| Battery Life | ~440 shots (CIPA) | ~410 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 900g body only | 705g (body, battery, card) | 565g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 134.0 × 100.5 × 69.5mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | EVF, 3.69M dots, 0.80× magnification | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen | 3.2" tilting touchscreen, 2.1M dots | 3.0" tilting touchscreen, 921k dots |
| Mount | Fujifilm G-mount (medium format) | Nikon Z-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual card: 1× CFexpress Type B / XQD + 1× SD UHS-II | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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