GFX 50S IIvs OM-D E-M10 IVvs Sony A7R V

GearFrame · Updated March 2026

Fujifilm GFX 50S II Fujifilm GFX 50S II (2021) From £2999 Best for Studio & portrait specialists View GFX 50S II
VS
Olympus OM-D E-M10 IV Olympus OM-D E-M10 IV (2020) From £469 Best for Travel & everyday View OM-D E-M10 IV
VS
Sony Sony A7R V Sony Sony A7R V (2022) From £3899 Best for Landscape, studio & commercial View Sony A7R V

Which should you buy?

Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.

Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.

Landscape, Studio & Commercial — Sony A7R V (2022): 61 megapixels and 8-stop IBIS in a weather-sealed body — the reference resolution camera for commercial and landscape professionals.

↓ Full specifications below

GFX 50S II (2021)

  • You want to experience medium format without a five-figure investment
  • You shoot landscape, architecture, or portraits where resolution and tonal depth matter
  • You're in the Fujifilm ecosystem and want to step up to a larger sensor

OM-D E-M10 IV (2020)

  • You're new to mirrorless and want a small, uncomplicated first camera to learn on
  • You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
  • You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level

Sony A7R V (2022)

  • You need the highest resolution in Sony's full-frame mirrorless lineup
  • You shoot landscape, architecture, product photography, or high-end fashion professionally
  • You want exceptional resolution paired with Sony's best-in-class autofocus system

Quick take: The sony a7r v has the highest resolution at 61mp; the om-d e-m10 iv is the most affordable; only the gfx 50s ii, sony a7r v are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 50S II (2021)OM-D E-M10 IV (2020)Sony A7R V (2022)
Price £2,999 £469 £3,899
Sensor 51.4MP Medium Format GFX 44×33mm BSI CMOS 20.3MP Micro Four Thirds Live MOS 61MP full-frame BSI CMOS
Resolution 51.4MP 20.3MP 61.0MP
Video 4K/30p (cropped) 4K/30p, 1080p/60p 8K/25p, 4K/60p
Autofocus Phase-detect, 425 points Phase-detect + contrast detect, 121 points AI subject recognition AF, 693-point phase-detect
Stabilisation 5-axis IBIS, 6.5 stops 5-axis IBIS, 4.5 stops 8-stop IBIS
Burst Rate 3fps 15fps 10fps mechanical / 7fps electronic
Battery Life ~440 shots (CIPA) ~360 shots (CIPA) 530 shots (CIPA)
Weight 900g body only 383g body only 723g body only
Dimensions 150.0 × 104.2 × 87.2mm 121.4 × 83.6 × 49.0mm 131.3 × 96.4 × 82.4mm
Weather Sealed Yes No Yes
Viewfinder EVF, 3.69M dots, 0.77× magnification EVF, 2.36M dots, 0.46× magnification 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.2" tilting touchscreen 3.0" tilting touchscreen 3.2" multi-angle touchscreen
Mount Fujifilm G-mount (medium format) Micro Four Thirds Sony FE (E-mount)
Memory Cards Dual SD UHS-II slots Single SD UHS-I slot Dual CFexpress Type A / SD UHS-II
Connectivity USB-C, Bluetooth, Wi-Fi USB Micro-B, Bluetooth, Wi-Fi, micro HDMI USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side GFX 50S II prices → OM-D E-M10 IV prices → Sony A7R V prices →

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