GFX 50S IIvs OM System TG-7vs Sony A9 III

GearFrame · Updated March 2026

Fujifilm GFX 50S II Fujifilm GFX 50S II (2021) From £2999 Best for Studio & portrait specialists View GFX 50S II
VS
OM System OM System TG-7 OM System OM System TG-7 (2023) From £449 Best for Adventure, underwater & outdoor use View OM System TG-7
VS
Sony Sony A9 III Sony Sony A9 III (2023) From £5999 Best for Sports & action professionals View Sony A9 III

Which should you buy?

Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.

Adventure, Underwater & Outdoor Use — OM System TG-7 (2023): Waterproof to 15m, freezeproof and shockproof — the TG-7 is the most capable rugged compact for adventure and outdoor use.

Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.

↓ Full specifications below

GFX 50S II (2021)

  • You want to experience medium format without a five-figure investment
  • You shoot landscape, architecture, or portraits where resolution and tonal depth matter
  • You're in the Fujifilm ecosystem and want to step up to a larger sensor

OM System TG-7 (2023)

  • You dive, surf, kayak, ski, or hike and need a camera that genuinely survives anything
  • You want a waterproof backup or travel camera that doesn't require a separate housing
  • You need a rugged compact for adventure, outdoor, and underwater activities

Sony A9 III (2023)

  • You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
  • You need reliable high-speed flash sync for studio or on-location action work
  • You want the absolute pinnacle of Sony's action and sports camera technology

Quick take: The gfx 50s ii has the highest resolution at 51mp; the om system tg-7 is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 50S II (2021)OM System TG-7 (2023)Sony A9 III (2023)
Price £2,999 £449 £5,999
Sensor 51.4MP Medium Format GFX 44×33mm BSI CMOS 12MP BSI CMOS 24.6MP full-frame Exmor RS CMOS (global shutter)
Resolution 51.4MP 12.0MP 24.6MP
Video 4K/30p (cropped) 4K/30p, 1080p/120p 4K/120p, 4K/60p, 1080p/240p
Autofocus Phase-detect, 425 points Hybrid phase/contrast AF AI subject recognition AF, 759-point phase-detect
Stabilisation 5-axis IBIS, 6.5 stops Digital IS 8-stop IBIS
Burst Rate 3fps 20fps 120fps blackout-free electronic
Battery Life ~440 shots (CIPA) 340 shots (CIPA) 530 shots (CIPA)
Weight 900g body only 253g 703g body only
Dimensions 150.0 × 104.2 × 87.2mm 113.0 × 66.5 × 32.7mm 136.1 × 96.9 × 82.9mm
Weather Sealed Yes Yes Yes
Viewfinder EVF, 3.69M dots, 0.77× magnification None 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.2" tilting touchscreen 3.0" fixed TFT LCD 3.2" fully articulating touchscreen
Mount Fujifilm G-mount (medium format) Fixed 25mm-equiv f/2.0 lens (4× optical zoom) Sony FE (E-mount)
Memory Cards Dual SD UHS-II slots Single SD UHS-I Dual CFexpress Type A / SD UHS-II
Connectivity USB-C, Bluetooth, Wi-Fi USB-C, Wi-Fi, Bluetooth USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side GFX 50S II prices → OM System TG-7 prices → Sony A9 III prices →

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