GFX 50S IIvs A6700vs Sony A7R V

GearFrame · Updated March 2026

Fujifilm GFX 50S II Fujifilm GFX 50S II (2021) From £2999 Best for Studio & portrait specialists View GFX 50S II
VS
Sony A6700 Sony A6700 (2023) From £999 Best for All-round & video View A6700
VS
Sony Sony A7R V Sony Sony A7R V (2022) From £3899 Best for Landscape, studio & commercial View Sony A7R V

Which should you buy?

Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.

All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.

Landscape, Studio & Commercial — Sony A7R V (2022): 61 megapixels and 8-stop IBIS in a weather-sealed body — the reference resolution camera for commercial and landscape professionals.

↓ Full specifications below

GFX 50S II (2021)

  • You want to experience medium format without a five-figure investment
  • You shoot landscape, architecture, or portraits where resolution and tonal depth matter
  • You're in the Fujifilm ecosystem and want to step up to a larger sensor

A6700 (2023)

  • You want a compact, travel-friendly system without sacrificing autofocus performance
  • You're an enthusiast upgrading from an entry-level camera and ready for a more capable body
  • You shoot wildlife or sports and want APS-C reach from a lightweight kit
  • You create video content and need reliable subject and eye tracking in a small form factor

Sony A7R V (2022)

  • You need the highest resolution in Sony's full-frame mirrorless lineup
  • You shoot landscape, architecture, product photography, or high-end fashion professionally
  • You want exceptional resolution paired with Sony's best-in-class autofocus system

Quick take: The sony a7r v has the highest resolution at 61mp; the a6700 is the most affordable; only the gfx 50s ii, sony a7r v are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 50S II (2021)A6700 (2023)Sony A7R V (2022)
Price £2,999 £999 £3,899
Sensor 51.4MP Medium Format GFX 44×33mm BSI CMOS 26MP APS-C Exmor R BSI CMOS 61MP full-frame BSI CMOS
Resolution 51.4MP 26.0MP 61.0MP
Video 4K/30p (cropped) 4K/120p, 4K/60p oversampled, S-Log3, 10-bit 8K/25p, 4K/60p
Autofocus Phase-detect, 425 points 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle) AI subject recognition AF, 693-point phase-detect
Stabilisation 5-axis IBIS, 6.5 stops 5-axis IBIS, 5.0 stops 8-stop IBIS
Burst Rate 3fps 11fps mechanical, 30fps electronic 10fps mechanical / 7fps electronic
Battery Life ~440 shots (CIPA) ~570 shots (CIPA) 530 shots (CIPA)
Weight 900g body only 493g body only 723g body only
Dimensions 150.0 × 104.2 × 87.2mm 122.0 × 69.0 × 75.1mm 131.3 × 96.4 × 82.4mm
Weather Sealed Yes No Yes
Viewfinder EVF, 3.69M dots, 0.77× magnification EVF, 2.36M dots 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.2" tilting touchscreen 3.0" vari-angle touchscreen 3.2" multi-angle touchscreen
Mount Fujifilm G-mount (medium format) Sony E-mount Sony FE (E-mount)
Memory Cards Dual SD UHS-II slots Single SD UHS-II / CFexpress Type A slot Dual CFexpress Type A / SD UHS-II
Connectivity USB-C, Bluetooth, Wi-Fi USB-C (3.2), Bluetooth, Wi-Fi USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side GFX 50S II prices → A6700 prices → Sony A7R V prices →

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