GFX 50S IIvs A7 IIIvs Sony A9 III
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The gfx 50s ii has the highest resolution at 51mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | A7 III (2018) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £2,999 | £1,699 | £5,999 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 51.4MP | 24.2MP | 24.6MP |
| Video | 4K/30p (cropped) | 4K/30p (6K oversampled), 1080p/120p slow-motion | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect, 425 points | Phase-detect, 693 points, real-time Eye AF & animal AF | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 5-axis IBIS, 6.5 stops | 5-axis IBIS, 5 stops | 8-stop IBIS |
| Burst Rate | 3fps | 10fps with AF/AE tracking | 120fps blackout-free electronic |
| Battery Life | ~440 shots (CIPA) | ~710 shots (CIPA) | 530 shots (CIPA) |
| Weight | 900g body only | 565g (body, battery, card) | 703g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 126.9 × 95.6 × 73.7mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | EVF, 2.36M dots, 0.78× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.2" tilting touchscreen | 3.0" tilting touchscreen, 921k dots | 3.2" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Sony E-mount | Sony FE (E-mount) |
| Memory Cards | Dual SD UHS-II slots | Dual SD (UHS-II slot 1, UHS-I slot 2) | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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