GFX 50S IIvs A7 IIIvs Sony FX30
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Video Creators & Filmmakers — Sony FX30 (2022): The Cinema Line entry point — S-Cinetone colour science, 4K/120p, and XLR audio in a compact, affordable body that punches far above its price.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Sony FX30 (2022)
- You're a filmmaker or video producer who wants Sony cinema colour in a compact, affordable body
- You want 4K/120fps slow motion without the cost of an FX3 or FX6
- You shoot documentary, corporate video, or YouTube content at a professional standard
Quick take: The gfx 50s ii has the highest resolution at 51mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | A7 III (2018) | Sony FX30 (2022) |
|---|---|---|---|
| Price | £2,999 | £1,699 | £1,799 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS | 26.1MP APS-C BSI Exmor R CMOS |
| Resolution | 51.4MP | 24.2MP | 26.1MP |
| Video | 4K/30p (cropped) | 4K/30p (6K oversampled), 1080p/120p slow-motion | 4K/120p, 4K/60p S-Log3, 1080p/240p |
| Autofocus | Phase-detect, 425 points | Phase-detect, 693 points, real-time Eye AF & animal AF | Real-time tracking AF, 759-point phase-detect |
| Stabilisation | 5-axis IBIS, 6.5 stops | 5-axis IBIS, 5 stops | 5-axis Active IBIS |
| Burst Rate | 3fps | 10fps with AF/AE tracking | 20fps electronic |
| Battery Life | ~440 shots (CIPA) | ~710 shots (CIPA) | 740 shots (CIPA) |
| Weight | 900g body only | 565g (body, battery, card) | 579g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 126.9 × 95.6 × 73.7mm | 129.7 × 77.8 × 84.5mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | EVF, 2.36M dots, 0.78× magnification | None (EVF optional via XLR handle) |
| Screen | 3.2" tilting touchscreen | 3.0" tilting touchscreen, 921k dots | 3.0" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Sony E-mount | Sony FE (E-mount) |
| Memory Cards | Dual SD UHS-II slots | Dual SD (UHS-II slot 1, UHS-I slot 2) | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC | USB-C 3.2, HDMI A, Wi-Fi, Bluetooth |
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