GFX 50S IIvs A7 IVvs ZV-E10 II
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The gfx 50s ii has the highest resolution at 51mp; the zv-e10 ii is the most affordable; only the gfx 50s ii, a7 iv are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | A7 IV (2021) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £2,999 | £2,299 | £679 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 33MP Full-frame BSI Exmor R CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 51.4MP | 33.0MP | 26.0MP |
| Video | 4K/30p (cropped) | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect, 425 points | 759-point phase-detect, AI subject recognition | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 5-axis IBIS, 6.5 stops | 5-axis IBIS, 5.5 stops | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 3fps | 10fps mechanical, 30fps electronic | 11fps |
| Battery Life | ~440 shots (CIPA) | ~580 shots (CIPA) | ~570 shots equivalent |
| Weight | 900g body only | 659g body only | 293g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 131.3 × 96.4 × 79.8mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | EVF, 3.69M dots, 0.78× magnification | None |
| Screen | 3.2" tilting touchscreen | 3.0" vari-angle touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fujifilm G-mount (medium format) | Sony FE (full-frame E-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual slots: CFexpress Type A + SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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