GFX 50S IIvs A7Cvs ZV-E10
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Compact Travel & Content Creation — A7C (2020): The A7C proves full-frame doesn't have to be bulky. Excellent battery life, reliable Eye AF and a vari-angle screen in a pocketable body is a compelling combination for travel and content creators. The A7C II improved on it, but the original remains a strong value buy.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
A7C (2020)
- Travel photographers who want full-frame in the smallest possible body
- Content creators who need a flip screen and reliable Eye AF
- Photographers upgrading from APS-C who want to keep a compact kit
- Vloggers who need 4K and great battery life on the road
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The gfx 50s ii has the highest resolution at 51mp; the zv-e10 is the most affordable; only the gfx 50s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | A7C (2020) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £2,999 | £1,299 | £399 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 51.4MP | 24.2MP | 24.2MP |
| Video | 4K/30p (cropped) | 4K/30p (oversampled), 1080p/120p slow-motion, S-Log2/S-Log3 | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect, 425 points | Phase-detect, 693 points, real-time Eye AF & animal AF | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 5-axis IBIS, 5 stops | None (use OIS lenses) |
| Burst Rate | 3fps | 10fps with AF/AE tracking | 11fps |
| Battery Life | ~440 shots (CIPA) | ~740 shots (CIPA) — outstanding for a Sony mirrorless | ~440 shots (CIPA) |
| Weight | 900g body only | 509g (body, battery, card) | 343g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 124.0 × 71.1 × 59.7mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | None built-in — use rear screen or accessory EVF | None |
| Screen | 3.2" tilting touchscreen | 3.0" vari-angle touchscreen, 921k dots | 3.0" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Sony E-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth, NFC | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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