GFX 50S IIvs Sony A7R Vvs ZV-E10
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Landscape, Studio & Commercial — Sony A7R V (2022): 61 megapixels and 8-stop IBIS in a weather-sealed body — the reference resolution camera for commercial and landscape professionals.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Sony A7R V (2022)
- You need the highest resolution in Sony's full-frame mirrorless lineup
- You shoot landscape, architecture, product photography, or high-end fashion professionally
- You want exceptional resolution paired with Sony's best-in-class autofocus system
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The sony a7r v has the highest resolution at 61mp; the zv-e10 is the most affordable; only the gfx 50s ii, sony a7r v are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Sony A7R V (2022) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £2,999 | £3,899 | £399 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 61MP full-frame BSI CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 51.4MP | 61.0MP | 24.2MP |
| Video | 4K/30p (cropped) | 8K/25p, 4K/60p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect, 425 points | AI subject recognition AF, 693-point phase-detect | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 8-stop IBIS | None (use OIS lenses) |
| Burst Rate | 3fps | 10fps mechanical / 7fps electronic | 11fps |
| Battery Life | ~440 shots (CIPA) | 530 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 900g body only | 723g body only | 343g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 131.3 × 96.4 × 82.4mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots | None |
| Screen | 3.2" tilting touchscreen | 3.2" multi-angle touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Sony FE (E-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type A / SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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