GFX 50S IIvs Sony A9 IIIvs ZV-E10
Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The gfx 50s ii has the highest resolution at 51mp; the zv-e10 is the most affordable; only the gfx 50s ii, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Sony A9 III (2023) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £2,999 | £5,999 | £399 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 24.6MP full-frame Exmor RS CMOS (global shutter) | 24.2MP APS-C Exmor CMOS |
| Resolution | 51.4MP | 24.6MP | 24.2MP |
| Video | 4K/30p (cropped) | 4K/120p, 4K/60p, 1080p/240p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect, 425 points | AI subject recognition AF, 759-point phase-detect | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 5-axis IBIS, 6.5 stops | 8-stop IBIS | None (use OIS lenses) |
| Burst Rate | 3fps | 120fps blackout-free electronic | 11fps |
| Battery Life | ~440 shots (CIPA) | 530 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 900g body only | 703g body only | 343g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 136.1 × 96.9 × 82.9mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots | None |
| Screen | 3.2" tilting touchscreen | 3.2" fully articulating touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm G-mount (medium format) | Sony FE (E-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type A / SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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