Beginner Fujifilm — X-A7 (2019): The most affordable X-mount entry — Fujifilm colour and film simulations with a large flip screen for beginners.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Professional Video & Low-Light Filmmaking — A7S III (2020): If video is your primary discipline, the A7S III is the camera. 4K/120p at 10-bit in a weather-sealed body with a 9.44M dot EVF is an extraordinary package. The 12MP sensor isn't limiting for video — and it's usable at ISO 409,600 in a pinch.
Who should buy what
X-A7 (2019)
Hasselblad 907X & CFV 100C (2023)
A7S III (2020)
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the x-a7 is the most affordable; only the a7s iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | X-A7 (2019) | Hasselblad 907X & CFV 100C (2023) | A7S III (2020) |
|---|---|---|---|
| Price | £399 | £8,999 | £2,999 |
| Sensor | 24.2MP APS-C CMOS (Bayer, not X-Trans) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 12.1MP Full-Frame BSI CMOS (12-bit, back-illuminated) |
| Resolution | 24.2MP | 100.0MP | 12.1MP |
| Video | 4K/30p, 1080p/60p | None | 4K/120p 10-bit, 4K/60p 10-bit S-Cinetone/S-Log3, 1080p/240p |
| Autofocus | Phase-detect + contrast, 425 points | Manual focus (V-system lenses) / contrast AF (XCD) | Phase-detect, 759 points, real-time Eye AF (human & animal), subject recognition |
| Stabilisation | None (no IBIS) | None | 5.5-stop IBIS |
| Burst Rate | 6fps | 2.7fps | 10fps mechanical |
| Battery Life | ~440 shots (CIPA) | 350 shots (CIPA) | ~600 shots (CIPA) / ~70min continuous 4K recording |
| Weight | 320g body only | 1100g (body + back) | 699g (body, battery, card) |
| Dimensions | 118.0 × 80.6 × 55.2mm | 97.0 × 97.0 × 63.0mm (body only) | 128.9 × 96.9 × 80.8mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | None | External EVF sold separately | OLED EVF, 9.44M dots, 0.90× magnification — best EVF Sony has made |
| Screen | 3.5" fully articulating touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" vari-angle touchscreen, 1.44M dots |
| Mount | Fujifilm X-mount | Hasselblad V-mount (+ XCD adapter) | Sony E-mount |
| Memory Cards | Single SD UHS-I slot | Single CFexpress Type B + 1TB internal SSD | Dual CFexpress Type A / SD UHS-II (both slots) |
| Connectivity | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), full-size HDMI, Wi-Fi 6, Bluetooth |
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