X-A7vs Ricoh GR IIIxvs ZV-E10
Which should you buy?
Beginner Fujifilm — X-A7 (2019): The most affordable X-mount entry — Fujifilm colour and film simulations with a large flip screen for beginners.
Street Portraits & Reportage — Ricoh GR IIIx (2021): APS-C in a shirt pocket with a 40mm perspective — the GR IIIx is the ideal street portrait compact for photographers who want a slightly tighter frame.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
X-A7 (2019)
- You want an affordable first mirrorless with decent video capabilities
- You shoot a lot of selfie-style content or vlog on a budget
- Note: no viewfinder and limited lens support — the X-T30 II is a better long-term investment
Ricoh GR IIIx (2021)
- You want the GR experience with a slightly tighter, more versatile field of view
- You shoot portraits, food, or street scenes where 40mm suits better than 28mm wide
- You want a premium compact that fits in a shirt pocket with better tonal rendering than a phone
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The x-a7 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | X-A7 (2019) | Ricoh GR IIIx (2021) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £399 | £999 | £399 |
| Sensor | 24.2MP APS-C CMOS (Bayer, not X-Trans) | 24.2MP APS-C CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 24.2MP | 24.2MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | 1080p/60p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect + contrast, 425 points | Hybrid contrast/phase-detect AF with subject detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None (no IBIS) | 4-stop IBIS (Shake Reduction) | None (use OIS lenses) |
| Burst Rate | 6fps | 4fps | 11fps |
| Battery Life | ~440 shots (CIPA) | 200 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 320g body only | 262g | 343g body only |
| Dimensions | 118.0 × 80.6 × 55.2mm | 111.2 × 61.4 × 33.2mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | None | None | None |
| Screen | 3.5" fully articulating touchscreen | 3.0" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm X-mount | Fixed 40mm-equiv f/2.8 lens | Sony E-mount |
| Memory Cards | Single SD UHS-I slot | Single SD UHS-I | Single SD UHS-I slot |
| Connectivity | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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