X-E4vs Hasselblad X2D 100Cvs OM System TG-7
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
OM System
OM System TG-7 (2023)
From £449
Best for Adventure, underwater & outdoor use
View OM System TG-7
Which should you buy?
Compact Street & Travel Photography — X-E4 (2021): The X-E4 is for photographers who want the minimum camera that still delivers maximum image quality. If you love shooting from the rear screen and want the smallest possible X-mount body, this is your camera. If you need a viewfinder or IBIS, look at the X-S20 or X-T30 II.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Adventure, Underwater & Outdoor Use — OM System TG-7 (2023): Waterproof to 15m, freezeproof and shockproof — the TG-7 is the most capable rugged compact for adventure and outdoor use.
Who should buy what
X-E4 (2021)
- Street photographers who prioritise portability and discretion
- Travel photographers packing minimally
- Fujifilm fans who shoot primarily from the rear screen
- Anyone who wants the X-Trans sensor in the smallest possible body
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
OM System TG-7 (2023)
- You dive, surf, kayak, ski, or hike and need a camera that genuinely survives anything
- You want a waterproof backup or travel camera that doesn't require a separate housing
- You need a rugged compact for adventure, outdoor, and underwater activities
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the om system tg-7 is the most affordable; only the hasselblad x2d 100c, om system tg-7 are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | X-E4 (2021) | Hasselblad X2D 100C (2022) | OM System TG-7 (2023) |
|---|---|---|---|
| Price | £699 | £7,999 | £449 |
| Sensor | 26.1MP APS-C X-Trans CMOS IV | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 12MP BSI CMOS |
| Resolution | 26.1MP | 100.0MP | 12.0MP |
| Video | 4K/30p, 1080p/240p slow-motion, F-Log | None | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect, 425 points, face/Eye detection | Phase-detect AF with subject/face/eye detection | Hybrid phase/contrast AF |
| Stabilisation | None (no IBIS) | 7-stop IBIS | Digital IS |
| Burst Rate | 8fps mechanical, 20fps electronic | 3.3fps | 20fps |
| Battery Life | ~460 shots (CIPA) | 420 shots (CIPA) | 340 shots (CIPA) |
| Weight | 364g (body only) | 895g body only | 253g |
| Dimensions | 121.3 × 72.9 × 32.7mm | 148.5 × 106.3 × 75.0mm | 113.0 × 66.5 × 32.7mm |
| Weather Sealed | No | Yes | Yes |
| Viewfinder | None — rear screen only (EVF accessory available) | 0.87" OLED EVF, 5.76M dots | None |
| Screen | 3.0" fixed touchscreen, 1.62M dots | 3.6" fixed touchscreen | 3.0" fixed TFT LCD |
| Mount | Fujifilm X-mount | Hasselblad XCD | Fixed 25mm-equiv f/2.0 lens (4× optical zoom) |
| Memory Cards | Single SD UHS-I | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth |
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