X-E4vs A7 IIIvs ZV-E10
Which should you buy?
Compact Street & Travel Photography — X-E4 (2021): The X-E4 is for photographers who want the minimum camera that still delivers maximum image quality. If you love shooting from the rear screen and want the smallest possible X-mount body, this is your camera. If you need a viewfinder or IBIS, look at the X-S20 or X-T30 II.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
X-E4 (2021)
- Street photographers who prioritise portability and discretion
- Travel photographers packing minimally
- Fujifilm fans who shoot primarily from the rear screen
- Anyone who wants the X-Trans sensor in the smallest possible body
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The x-e4 has the highest resolution at 26mp; the zv-e10 is the most affordable; only the a7 iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | X-E4 (2021) | A7 III (2018) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £699 | £1,699 | £399 |
| Sensor | 26.1MP APS-C X-Trans CMOS IV | 24.2MP Full-Frame Exmor R BSI CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 26.1MP | 24.2MP | 24.2MP |
| Video | 4K/30p, 1080p/240p slow-motion, F-Log | 4K/30p (6K oversampled), 1080p/120p slow-motion | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect, 425 points, face/Eye detection | Phase-detect, 693 points, real-time Eye AF & animal AF | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None (no IBIS) | 5-axis IBIS, 5 stops | None (use OIS lenses) |
| Burst Rate | 8fps mechanical, 20fps electronic | 10fps with AF/AE tracking | 11fps |
| Battery Life | ~460 shots (CIPA) | ~710 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 364g (body only) | 565g (body, battery, card) | 343g body only |
| Dimensions | 121.3 × 72.9 × 32.7mm | 126.9 × 95.6 × 73.7mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | None — rear screen only (EVF accessory available) | EVF, 2.36M dots, 0.78× magnification | None |
| Screen | 3.0" fixed touchscreen, 1.62M dots | 3.0" tilting touchscreen, 921k dots | 3.0" fully articulating touchscreen |
| Mount | Fujifilm X-mount | Sony E-mount | Sony E-mount |
| Memory Cards | Single SD UHS-I | Dual SD (UHS-II slot 1, UHS-I slot 2) | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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