X-H2vs Hasselblad X1D II 50Cvs A7 III
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
High-Res Stills & Landscape — X-H2 (2022): Fujifilm's highest-resolution X-mount body — 40MP, 8K video, weather sealing, and 7-stop IBIS for serious photographers.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
X-H2 (2022)
- You need both high-resolution stills and 8K/4K video from one APS-C body
- You shoot commercial photography or video production professionally
- You want the most technically capable camera in Fujifilm's X-series lineup
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the x-h2 is the most affordable; only the x-h2, a7 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | X-H2 (2022) | Hasselblad X1D II 50C (2019) | A7 III (2018) |
|---|---|---|---|
| Price | £1,399 | £3,999 | £1,699 |
| Sensor | 40.2MP APS-C X-Trans CMOS 5 HR | 50MP medium-format CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 40.2MP | 50.0MP | 24.2MP |
| Video | 8K/30p, 4K/60p uncropped, F-Log2, 12-bit RAW output | None | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect, 425 points, subject tracking | Contrast-detect AF | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 7-stop IBIS | None | 5-axis IBIS, 5 stops |
| Burst Rate | 15fps mechanical, 20fps electronic | 2.7fps | 10fps with AF/AE tracking |
| Battery Life | ~680 shots (CIPA) | 370 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 660g body only | 766g body only | 565g (body, battery, card) |
| Dimensions | 136.3 × 92.9 × 84.6mm | 148.0 × 97.0 × 73.8mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | EVF, 5.76M dots, 0.80× magnification | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.0" fully articulating touchscreen | 3.6" touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Fujifilm X-mount | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual slots: CFexpress Type B + SD UHS-II | Dual SD UHS-II | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C 3.2, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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