Fujifilm X100VIvs Hasselblad X2D 100Cvs Olympus OM-D E-M5 III
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
OM System
Olympus OM-D E-M5 III (2019)
From £699
Best for Travel & lightweight outdoor photography
View Olympus OM-D E-M5 III
Which should you buy?
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Travel & Lightweight Outdoor Photography — Olympus OM-D E-M5 III (2019): The lightest weather-sealed MFT camera — compact, travel-friendly, and capable with 7.5-stop IBIS in a body that fits in a jacket pocket.
Who should buy what
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Olympus OM-D E-M5 III (2019)
- You want a lightweight, sealed camera for travel and outdoor photography
- You're new to Micro Four Thirds and want a capable mid-range body with excellent stabilisation
- Note: consider the newer OM-5 for updated specs in a similar compact form factor
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the olympus om-d e-m5 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm X100VI (2024) | Hasselblad X2D 100C (2022) | Olympus OM-D E-M5 III (2019) |
|---|---|---|---|
| Price | £1,499 | £7,999 | £699 |
| Sensor | 40.2MP APS-C X-Trans CMOS 5 HR | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.4MP Micro Four Thirds Live MOS |
| Resolution | 40.2MP | 100.0MP | 20.4MP |
| Video | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | None | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect 425 points, subject/eye tracking | Phase-detect AF with subject/face/eye detection | Hybrid phase/contrast AF with face/eye detection |
| Stabilisation | 7-stop IBIS | 7-stop IBIS | 7.5-stop 5-axis IBIS |
| Burst Rate | 8fps mechanical, 25fps electronic | 3.3fps | 30fps electronic / 10fps mechanical |
| Battery Life | ~450 shots (CIPA) | 420 shots (CIPA) | 390 shots (CIPA) |
| Weight | 533g with battery and card | 895g body only | 414g body only |
| Dimensions | 128.0 × 74.8 × 55.3mm | 148.5 × 106.3 × 75.0mm | 125.3 × 85.2 × 49.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | Optical/EVF hybrid, 3.69M dots | 0.87" OLED EVF, 5.76M dots | 0.35" OLED EVF, 2.36M dots |
| Screen | 3.0" tilting touchscreen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fixed Fujinon 23mm f/2 (35mm equiv) | Hasselblad XCD | Micro Four Thirds |
| Memory Cards | Single SD UHS-I slot | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | Micro USB, Wi-Fi, Bluetooth |
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