Fujifilm X100VIvs Olympus OM-D E-M5 IIIvs ZV-E10

GearFrame · Updated March 2026

Fujifilm Fujifilm X100VI Fujifilm Fujifilm X100VI (2024) From £1499 Best for Street, travel & everyday View Fujifilm X100VI
VS
OM System Olympus OM-D E-M5 III OM System Olympus OM-D E-M5 III (2019) From £699 Best for Travel & lightweight outdoor photography View Olympus OM-D E-M5 III
VS
Sony ZV-E10 Sony ZV-E10 (2021) From £399 Best for Vlogging & video View ZV-E10

Which should you buy?

Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.

Travel & Lightweight Outdoor Photography — Olympus OM-D E-M5 III (2019): The lightest weather-sealed MFT camera — compact, travel-friendly, and capable with 7.5-stop IBIS in a body that fits in a jacket pocket.

Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.

↓ Full specifications below

Fujifilm X100VI (2024)

  • You want a single camera for travel, street, and everyday shooting
  • You love the aesthetic of film simulations and analogue rendering
  • You want the best compact camera that you'll actually carry with you everywhere

Olympus OM-D E-M5 III (2019)

  • You want a lightweight, sealed camera for travel and outdoor photography
  • You're new to Micro Four Thirds and want a capable mid-range body with excellent stabilisation
  • Note: consider the newer OM-5 for updated specs in a similar compact form factor

ZV-E10 (2021)

  • You're starting out as a content creator and want an affordable Sony APS-C mirrorless
  • You want the flexibility to grow your lens collection as your skills and needs develop
  • You're primarily a video creator rather than a stills photographer

Quick take: The fujifilm x100vi has the highest resolution at 40mp; the zv-e10 is the most affordable; only the fujifilm x100vi, olympus om-d e-m5 iii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm X100VI (2024)Olympus OM-D E-M5 III (2019)ZV-E10 (2021)
Price £1,499 £699 £399
Sensor 40.2MP APS-C X-Trans CMOS 5 HR 20.4MP Micro Four Thirds Live MOS 24.2MP APS-C Exmor CMOS
Resolution 40.2MP 20.4MP 24.2MP
Video 6.2K/30p, 4K/60p, F-Log2 10-bit internal 4K/30p, 1080p/120p 4K/30p, 1080p/120p
Autofocus Phase-detect 425 points, subject/eye tracking Hybrid phase/contrast AF with face/eye detection Phase-detect, 425 points, Real-time Eye AF
Stabilisation 7-stop IBIS 7.5-stop 5-axis IBIS None (use OIS lenses)
Burst Rate 8fps mechanical, 25fps electronic 30fps electronic / 10fps mechanical 11fps
Battery Life ~450 shots (CIPA) 390 shots (CIPA) ~440 shots (CIPA)
Weight 533g with battery and card 414g body only 343g body only
Dimensions 128.0 × 74.8 × 55.3mm 125.3 × 85.2 × 49.7mm 115.2 × 64.2 × 44.8mm
Weather Sealed Yes Yes No
Viewfinder Optical/EVF hybrid, 3.69M dots 0.35" OLED EVF, 2.36M dots None
Screen 3.0" tilting touchscreen 3.0" fully articulating touchscreen 3.0" fully articulating touchscreen
Mount Fixed Fujinon 23mm f/2 (35mm equiv) Micro Four Thirds Sony E-mount
Memory Cards Single SD UHS-I slot Single SD UHS-I Single SD UHS-I slot
Connectivity USB-C, Bluetooth, Wi-Fi Micro USB, Wi-Fi, Bluetooth USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI
⚡ Compare specs side by side Fujifilm X100VI prices → Olympus OM-D E-M5 III prices → ZV-E10 prices →

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