Fujifilm X100VIvs A7 IVvs Sony A9 III
Which should you buy?
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The fujifilm x100vi has the highest resolution at 40mp; the fujifilm x100vi is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm X100VI (2024) | A7 IV (2021) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £1,499 | £2,299 | £5,999 |
| Sensor | 40.2MP APS-C X-Trans CMOS 5 HR | 33MP Full-frame BSI Exmor R CMOS | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 40.2MP | 33.0MP | 24.6MP |
| Video | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect 425 points, subject/eye tracking | 759-point phase-detect, AI subject recognition | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 7-stop IBIS | 5-axis IBIS, 5.5 stops | 8-stop IBIS |
| Burst Rate | 8fps mechanical, 25fps electronic | 10fps mechanical, 30fps electronic | 120fps blackout-free electronic |
| Battery Life | ~450 shots (CIPA) | ~580 shots (CIPA) | 530 shots (CIPA) |
| Weight | 533g with battery and card | 659g body only | 703g body only |
| Dimensions | 128.0 × 74.8 × 55.3mm | 131.3 × 96.4 × 79.8mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | Optical/EVF hybrid, 3.69M dots | EVF, 3.69M dots, 0.78× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.0" tilting touchscreen | 3.0" vari-angle touchscreen | 3.2" fully articulating touchscreen |
| Mount | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony FE (full-frame E-mount) | Sony FE (E-mount) |
| Memory Cards | Single SD UHS-I slot | Dual slots: CFexpress Type A + SD UHS-II | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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