Fujifilm X100VIvs Sony A9 IIIvs ZV-E10
Which should you buy?
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The fujifilm x100vi has the highest resolution at 40mp; the zv-e10 is the most affordable; only the fujifilm x100vi, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm X100VI (2024) | Sony A9 III (2023) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £1,499 | £5,999 | £399 |
| Sensor | 40.2MP APS-C X-Trans CMOS 5 HR | 24.6MP full-frame Exmor RS CMOS (global shutter) | 24.2MP APS-C Exmor CMOS |
| Resolution | 40.2MP | 24.6MP | 24.2MP |
| Video | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/120p, 4K/60p, 1080p/240p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect 425 points, subject/eye tracking | AI subject recognition AF, 759-point phase-detect | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 7-stop IBIS | 8-stop IBIS | None (use OIS lenses) |
| Burst Rate | 8fps mechanical, 25fps electronic | 120fps blackout-free electronic | 11fps |
| Battery Life | ~450 shots (CIPA) | 530 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 533g with battery and card | 703g body only | 343g body only |
| Dimensions | 128.0 × 74.8 × 55.3mm | 136.1 × 96.9 × 82.9mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | Optical/EVF hybrid, 3.69M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots | None |
| Screen | 3.0" tilting touchscreen | 3.2" fully articulating touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony FE (E-mount) | Sony E-mount |
| Memory Cards | Single SD UHS-I slot | Dual CFexpress Type A / SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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