Fujifilm X100VIvs Sony A9 IIIvs ZV-E10 II
Which should you buy?
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The fujifilm x100vi has the highest resolution at 40mp; the zv-e10 ii is the most affordable; only the fujifilm x100vi, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm X100VI (2024) | Sony A9 III (2023) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £1,499 | £5,999 | £679 |
| Sensor | 40.2MP APS-C X-Trans CMOS 5 HR | 24.6MP full-frame Exmor RS CMOS (global shutter) | 26MP APS-C BSI Exmor CMOS |
| Resolution | 40.2MP | 24.6MP | 26.0MP |
| Video | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/120p, 4K/60p, 1080p/240p | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect 425 points, subject/eye tracking | AI subject recognition AF, 759-point phase-detect | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 7-stop IBIS | 8-stop IBIS | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 8fps mechanical, 25fps electronic | 120fps blackout-free electronic | 11fps |
| Battery Life | ~450 shots (CIPA) | 530 shots (CIPA) | ~570 shots equivalent |
| Weight | 533g with battery and card | 703g body only | 293g body only |
| Dimensions | 128.0 × 74.8 × 55.3mm | 136.1 × 96.9 × 82.9mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | Optical/EVF hybrid, 3.69M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots | None |
| Screen | 3.0" tilting touchscreen | 3.2" fully articulating touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony FE (E-mount) | Sony E-mount |
| Memory Cards | Single SD UHS-I slot | Dual CFexpress Type A / SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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