Hasselblad 907X & CFV 100Cvs Lumix G9 IIvs A7 IV
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Lumix
Lumix G9 II (2023)
From £1499
Best for Wildlife, sports & hybrid MFT shooters
View Lumix G9 II
Which should you buy?
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
Lumix G9 II (2023)
- You want the best Micro Four Thirds camera for both stills and video
- You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
- You're invested in the MFT lens ecosystem and want the top-tier body to go with it
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the lumix g9 ii is the most affordable; only the lumix g9 ii, a7 iv are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad 907X & CFV 100C (2023) | Lumix G9 II (2023) | A7 IV (2021) |
|---|---|---|---|
| Price | £8,999 | £1,499 | £2,299 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 25.2MP Micro Four Thirds Live MOS | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 100.0MP | 25.2MP | 33.0MP |
| Video | None | 5.8K/30p, 4K/120p, C4K/60p, V-Log | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Manual focus (V-system lenses) / contrast AF (XCD) | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition |
| Stabilisation | None | 8-stop IBIS (with OIS lenses) | 5-axis IBIS, 5.5 stops |
| Burst Rate | 2.7fps | 25fps with AF / 75fps electronic (fixed focus) | 10fps mechanical, 30fps electronic |
| Battery Life | 350 shots (CIPA) | 680 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 1100g (body + back) | 658g body only | 659g body only |
| Dimensions | 97.0 × 97.0 × 63.0mm (body only) | 134.3 × 100.3 × 90.5mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | No | Yes | Yes |
| Viewfinder | External EVF sold separately | 0.76" OLED EVF, 3.68M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" fully articulating touchscreen | 3.0" vari-angle touchscreen |
| Mount | Hasselblad V-mount (+ XCD adapter) | Micro Four Thirds | Sony FE (full-frame E-mount) |
| Memory Cards | Single CFexpress Type B + 1TB internal SSD | Dual SD UHS-II | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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