Hasselblad 907X & CFV 100Cvs Lumix GH6vs Sony A9 III
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Video Creators & Documentary Filmmakers — Lumix GH6 (2022): The video-first MFT camera — 5.7K internal, unlimited record times, and 10-bit colour for professional video production.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
Lumix GH6 (2022)
- You're a video producer or documentary filmmaker who prioritises codec quality and recording flexibility
- You need unlimited recording times without overheating concerns
- You want professional video specifications at a price that makes commercial sense
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the lumix gh6 is the most affordable; only the lumix gh6, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad 907X & CFV 100C (2023) | Lumix GH6 (2022) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £8,999 | £1,199 | £5,999 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 25.2MP Micro Four Thirds Live MOS | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 100.0MP | 25.2MP | 24.6MP |
| Video | None | 5.7K/60p, 4K/120p 10-bit, Cinema 4K, V-Log | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Manual focus (V-system lenses) / contrast AF (XCD) | Contrast-detect AF with subject detection | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | None | 7.5-stop IBIS | 8-stop IBIS |
| Burst Rate | 2.7fps | 14fps | 120fps blackout-free electronic |
| Battery Life | 350 shots (CIPA) | 560 shots (CIPA) | 530 shots (CIPA) |
| Weight | 1100g (body + back) | 739g body only | 703g body only |
| Dimensions | 97.0 × 97.0 × 63.0mm (body only) | 138.4 × 100.3 × 99.6mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | No | Yes | Yes |
| Viewfinder | External EVF sold separately | 0.76" OLED EVF, 3.68M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" fully articulating touchscreen | 3.2" fully articulating touchscreen |
| Mount | Hasselblad V-mount (+ XCD adapter) | Micro Four Thirds | Sony FE (E-mount) |
| Memory Cards | Single CFexpress Type B + 1TB internal SSD | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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