Hasselblad 907X & CFV 100Cvs OM-D E-M10 IVvs A7 III
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
OM-D E-M10 IV (2020)
- You're new to mirrorless and want a small, uncomplicated first camera to learn on
- You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
- You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the om-d e-m10 iv is the most affordable; only the a7 iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad 907X & CFV 100C (2023) | OM-D E-M10 IV (2020) | A7 III (2018) |
|---|---|---|---|
| Price | £8,999 | £469 | £1,699 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.3MP Micro Four Thirds Live MOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 100.0MP | 20.3MP | 24.2MP |
| Video | None | 4K/30p, 1080p/60p | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Manual focus (V-system lenses) / contrast AF (XCD) | Phase-detect + contrast detect, 121 points | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None | 5-axis IBIS, 4.5 stops | 5-axis IBIS, 5 stops |
| Burst Rate | 2.7fps | 15fps | 10fps with AF/AE tracking |
| Battery Life | 350 shots (CIPA) | ~360 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 1100g (body + back) | 383g body only | 565g (body, battery, card) |
| Dimensions | 97.0 × 97.0 × 63.0mm (body only) | 121.4 × 83.6 × 49.0mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | External EVF sold separately | EVF, 2.36M dots, 0.46× magnification | EVF, 2.36M dots, 0.78× magnification |
| Screen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" tilting touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad V-mount (+ XCD adapter) | Micro Four Thirds | Sony E-mount |
| Memory Cards | Single CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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