Hasselblad X1D II 50Cvs Hasselblad X2D 100Cvs ZV-E10
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the zv-e10 is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | Hasselblad X2D 100C (2022) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £3,999 | £7,999 | £399 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 50.0MP | 100.0MP | 24.2MP |
| Video | None | None | 4K/30p, 1080p/120p |
| Autofocus | Contrast-detect AF | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None | 7-stop IBIS | None (use OIS lenses) |
| Burst Rate | 2.7fps | 3.3fps | 11fps |
| Battery Life | 370 shots (CIPA) | 420 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 766g body only | 895g body only | 343g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 148.5 × 106.3 × 75.0mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | 0.87" OLED EVF, 5.76M dots | None |
| Screen | 3.6" touchscreen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Hasselblad XCD | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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