Hasselblad X1D II 50Cvs Lumix G9 IIvs Sony A9 III

GearFrame · Updated March 2026

Hasselblad Hasselblad X1D II 50C Hasselblad Hasselblad X1D II 50C (2019) From £3999 Best for Fine art, portrait & entry-level medium format View Hasselblad X1D II 50C
VS
Lumix Lumix G9 II Lumix Lumix G9 II (2023) From £1499 Best for Wildlife, sports & hybrid MFT shooters View Lumix G9 II
VS
Sony Sony A9 III Sony Sony A9 III (2023) From £5999 Best for Sports & action professionals View Sony A9 III

Which should you buy?

Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.

Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.

Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.

↓ Full specifications below

Hasselblad X1D II 50C (2019)

  • You want Hasselblad's legendary colour rendition in a modern mirrorless body
  • You shoot portrait, landscape, or fine art photography at a professional level
  • You value the camera as an object — aesthetics and build quality matter as much as specs

Lumix G9 II (2023)

  • You want the best Micro Four Thirds camera for both stills and video
  • You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
  • You're invested in the MFT lens ecosystem and want the top-tier body to go with it

Sony A9 III (2023)

  • You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
  • You need reliable high-speed flash sync for studio or on-location action work
  • You want the absolute pinnacle of Sony's action and sports camera technology

Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the lumix g9 ii is the most affordable; only the lumix g9 ii, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Hasselblad X1D II 50C (2019)Lumix G9 II (2023)Sony A9 III (2023)
Price £3,999 £1,499 £5,999
Sensor 50MP medium-format CMOS (43.8 × 32.9mm) 25.2MP Micro Four Thirds Live MOS 24.6MP full-frame Exmor RS CMOS (global shutter)
Resolution 50.0MP 25.2MP 24.6MP
Video None 5.8K/30p, 4K/120p, C4K/60p, V-Log 4K/120p, 4K/60p, 1080p/240p
Autofocus Contrast-detect AF Phase-detect AF with subject/face/eye detection AI subject recognition AF, 759-point phase-detect
Stabilisation None 8-stop IBIS (with OIS lenses) 8-stop IBIS
Burst Rate 2.7fps 25fps with AF / 75fps electronic (fixed focus) 120fps blackout-free electronic
Battery Life 370 shots (CIPA) 680 shots (CIPA) 530 shots (CIPA)
Weight 766g body only 658g body only 703g body only
Dimensions 148.0 × 97.0 × 73.8mm 134.3 × 100.3 × 90.5mm 136.1 × 96.9 × 82.9mm
Weather Sealed No Yes Yes
Viewfinder 0.87" OLED EVF, 3.69M dots 0.76" OLED EVF, 3.68M dots 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.6" touchscreen 3.0" fully articulating touchscreen 3.2" fully articulating touchscreen
Mount Hasselblad XCD Micro Four Thirds Sony FE (E-mount)
Memory Cards Dual SD UHS-II Dual SD UHS-II Dual CFexpress Type A / SD UHS-II
Connectivity USB-C, Wi-Fi, Bluetooth USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side Hasselblad X1D II 50C prices → Lumix G9 II prices → Sony A9 III prices →

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