Hasselblad X1D II 50Cvs Lumix G9 IIvs ZV-E10
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Lumix
Lumix G9 II (2023)
From £1499
Best for Wildlife, sports & hybrid MFT shooters
View Lumix G9 II
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Lumix G9 II (2023)
- You want the best Micro Four Thirds camera for both stills and video
- You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
- You're invested in the MFT lens ecosystem and want the top-tier body to go with it
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 is the most affordable; only the lumix g9 ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | Lumix G9 II (2023) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £3,999 | £1,499 | £399 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 25.2MP Micro Four Thirds Live MOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 50.0MP | 25.2MP | 24.2MP |
| Video | None | 5.8K/30p, 4K/120p, C4K/60p, V-Log | 4K/30p, 1080p/120p |
| Autofocus | Contrast-detect AF | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None | 8-stop IBIS (with OIS lenses) | None (use OIS lenses) |
| Burst Rate | 2.7fps | 25fps with AF / 75fps electronic (fixed focus) | 11fps |
| Battery Life | 370 shots (CIPA) | 680 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 766g body only | 658g body only | 343g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 134.3 × 100.3 × 90.5mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | 0.76" OLED EVF, 3.68M dots | None |
| Screen | 3.6" touchscreen | 3.0" fully articulating touchscreen | 3.0" fully articulating touchscreen |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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