Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Travel & Everyday Video — Z30 (2022): Nikon's lightest Z-mount body — no fuss, excellent subject tracking, and a flip screen for creators.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X1D II 50C (2019)
Z30 (2022)
A7 III (2018)
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the z30 is the most affordable; only the a7 iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | Z30 (2022) | A7 III (2018) |
|---|---|---|---|
| Price | £3,999 | £479 | £1,699 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 20.9MP APS-C CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 50.0MP | 20.9MP | 24.2MP |
| Video | None | 4K/30p, 4K/60p (with crop), 1080p/120p | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Contrast-detect AF | Phase-detect, 209 points, subject tracking (human/animal/vehicle) | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None | None (no IBIS) | 5-axis IBIS, 5 stops |
| Burst Rate | 2.7fps | 11fps | 10fps with AF/AE tracking |
| Battery Life | 370 shots (CIPA) | ~300 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 766g body only | 405g body only | 565g (body, battery, card) |
| Dimensions | 148.0 × 97.0 × 73.8mm | 127.5 × 73.5 × 59.5mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | None | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" touchscreen | 3.0" fully articulating touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Nikon Z-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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