Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Landscape & Studio / High-Resolution — Z7 II (2020): The Z7 II is a landscape and studio camera first, everything else second. 45.7MP with weather sealing and dual card slots is a compelling package. If you need resolution, it delivers. If you don't, the Z6 II is the smarter buy.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X1D II 50C (2019)
Z7 II (2020)
A7 III (2018)
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the a7 iii is the most affordable; only the z7 ii, a7 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | Z7 II (2020) | A7 III (2018) |
|---|---|---|---|
| Price | £3,999 | £2,699 | £1,699 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 45.7MP Full-Frame BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 50.0MP | 45.7MP | 24.2MP |
| Video | None | 4K/60p, 4K/30p (oversampled), 1080p/120p slow-motion | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Contrast-detect AF | Phase-detect, 493 points, Eye AF, subject tracking | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None | 5-axis IBIS, 5 stops (up to 6 stops with VR lenses) | 5-axis IBIS, 5 stops |
| Burst Rate | 2.7fps | 10fps mechanical, 10fps electronic | 10fps with AF/AE tracking |
| Battery Life | 370 shots (CIPA) | ~420 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 766g body only | 705g (body, battery, card) | 565g (body, battery, card) |
| Dimensions | 148.0 × 97.0 × 73.8mm | 134.0 × 100.5 × 69.5mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | No | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 3.69M dots, 0.80× magnification | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" touchscreen | 3.2" tilting touchscreen, 2.1M dots | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Nikon Z-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual card: 1× CFexpress Type B / XQD + 1× SD UHS-II | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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