Hasselblad X1D II 50Cvs OM-D E-M10 IVvs OM System TG-7
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
OM System
OM System TG-7 (2023)
From £449
Best for Adventure, underwater & outdoor use
View OM System TG-7
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
Adventure, Underwater & Outdoor Use — OM System TG-7 (2023): Waterproof to 15m, freezeproof and shockproof — the TG-7 is the most capable rugged compact for adventure and outdoor use.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
OM-D E-M10 IV (2020)
- You're new to mirrorless and want a small, uncomplicated first camera to learn on
- You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
- You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level
OM System TG-7 (2023)
- You dive, surf, kayak, ski, or hike and need a camera that genuinely survives anything
- You want a waterproof backup or travel camera that doesn't require a separate housing
- You need a rugged compact for adventure, outdoor, and underwater activities
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the om system tg-7 is the most affordable; only the om system tg-7 is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | OM-D E-M10 IV (2020) | OM System TG-7 (2023) |
|---|---|---|---|
| Price | £3,999 | £469 | £449 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 20.3MP Micro Four Thirds Live MOS | 12MP BSI CMOS |
| Resolution | 50.0MP | 20.3MP | 12.0MP |
| Video | None | 4K/30p, 1080p/60p | 4K/30p, 1080p/120p |
| Autofocus | Contrast-detect AF | Phase-detect + contrast detect, 121 points | Hybrid phase/contrast AF |
| Stabilisation | None | 5-axis IBIS, 4.5 stops | Digital IS |
| Burst Rate | 2.7fps | 15fps | 20fps |
| Battery Life | 370 shots (CIPA) | ~360 shots (CIPA) | 340 shots (CIPA) |
| Weight | 766g body only | 383g body only | 253g |
| Dimensions | 148.0 × 97.0 × 73.8mm | 121.4 × 83.6 × 49.0mm | 113.0 × 66.5 × 32.7mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.46× magnification | None |
| Screen | 3.6" touchscreen | 3.0" tilting touchscreen | 3.0" fixed TFT LCD |
| Mount | Hasselblad XCD | Micro Four Thirds | Fixed 25mm-equiv f/2.0 lens (4× optical zoom) |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Single SD UHS-I |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C, Wi-Fi, Bluetooth |
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