Hasselblad X1D II 50Cvs OM-D E-M10 IVvs A7 III
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
OM-D E-M10 IV (2020)
- You're new to mirrorless and want a small, uncomplicated first camera to learn on
- You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
- You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the om-d e-m10 iv is the most affordable; only the a7 iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | OM-D E-M10 IV (2020) | A7 III (2018) |
|---|---|---|---|
| Price | £3,999 | £469 | £1,699 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 20.3MP Micro Four Thirds Live MOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 50.0MP | 20.3MP | 24.2MP |
| Video | None | 4K/30p, 1080p/60p | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Contrast-detect AF | Phase-detect + contrast detect, 121 points | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None | 5-axis IBIS, 4.5 stops | 5-axis IBIS, 5 stops |
| Burst Rate | 2.7fps | 15fps | 10fps with AF/AE tracking |
| Battery Life | 370 shots (CIPA) | ~360 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 766g body only | 383g body only | 565g (body, battery, card) |
| Dimensions | 148.0 × 97.0 × 73.8mm | 121.4 × 83.6 × 49.0mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.46× magnification | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" touchscreen | 3.0" tilting touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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