Hasselblad X1D II 50Cvs OM-D E-M10 IVvs A7C
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
Compact Travel & Content Creation — A7C (2020): The A7C proves full-frame doesn't have to be bulky. Excellent battery life, reliable Eye AF and a vari-angle screen in a pocketable body is a compelling combination for travel and content creators. The A7C II improved on it, but the original remains a strong value buy.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
OM-D E-M10 IV (2020)
- You're new to mirrorless and want a small, uncomplicated first camera to learn on
- You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
- You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level
A7C (2020)
- Travel photographers who want full-frame in the smallest possible body
- Content creators who need a flip screen and reliable Eye AF
- Photographers upgrading from APS-C who want to keep a compact kit
- Vloggers who need 4K and great battery life on the road
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the om-d e-m10 iv is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | OM-D E-M10 IV (2020) | A7C (2020) |
|---|---|---|---|
| Price | £3,999 | £469 | £1,299 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 20.3MP Micro Four Thirds Live MOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 50.0MP | 20.3MP | 24.2MP |
| Video | None | 4K/30p, 1080p/60p | 4K/30p (oversampled), 1080p/120p slow-motion, S-Log2/S-Log3 |
| Autofocus | Contrast-detect AF | Phase-detect + contrast detect, 121 points | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None | 5-axis IBIS, 4.5 stops | 5-axis IBIS, 5 stops |
| Burst Rate | 2.7fps | 15fps | 10fps with AF/AE tracking |
| Battery Life | 370 shots (CIPA) | ~360 shots (CIPA) | ~740 shots (CIPA) — outstanding for a Sony mirrorless |
| Weight | 766g body only | 383g body only | 509g (body, battery, card) |
| Dimensions | 148.0 × 97.0 × 73.8mm | 121.4 × 83.6 × 49.0mm | 124.0 × 71.1 × 59.7mm |
| Weather Sealed | No | No | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.46× magnification | None built-in — use rear screen or accessory EVF |
| Screen | 3.6" touchscreen | 3.0" tilting touchscreen | 3.0" vari-angle touchscreen, 921k dots |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Single SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth, NFC |
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