Hasselblad X1D II 50Cvs OM-D E-M10 IVvs Sony A9 III
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
OM-D E-M10 IV (2020)
- You're new to mirrorless and want a small, uncomplicated first camera to learn on
- You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
- You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the om-d e-m10 iv is the most affordable; only the sony a9 iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | OM-D E-M10 IV (2020) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £3,999 | £469 | £5,999 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 20.3MP Micro Four Thirds Live MOS | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 50.0MP | 20.3MP | 24.6MP |
| Video | None | 4K/30p, 1080p/60p | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Contrast-detect AF | Phase-detect + contrast detect, 121 points | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | None | 5-axis IBIS, 4.5 stops | 8-stop IBIS |
| Burst Rate | 2.7fps | 15fps | 120fps blackout-free electronic |
| Battery Life | 370 shots (CIPA) | ~360 shots (CIPA) | 530 shots (CIPA) |
| Weight | 766g body only | 383g body only | 703g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 121.4 × 83.6 × 49.0mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.46× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.6" touchscreen | 3.0" tilting touchscreen | 3.2" fully articulating touchscreen |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony FE (E-mount) |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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