Hasselblad X1D II 50Cvs OM-D E-M10 IVvs ZV-E10
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
OM-D E-M10 IV (2020)
- You're new to mirrorless and want a small, uncomplicated first camera to learn on
- You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
- You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | OM-D E-M10 IV (2020) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £3,999 | £469 | £399 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 20.3MP Micro Four Thirds Live MOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 50.0MP | 20.3MP | 24.2MP |
| Video | None | 4K/30p, 1080p/60p | 4K/30p, 1080p/120p |
| Autofocus | Contrast-detect AF | Phase-detect + contrast detect, 121 points | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None | 5-axis IBIS, 4.5 stops | None (use OIS lenses) |
| Burst Rate | 2.7fps | 15fps | 11fps |
| Battery Life | 370 shots (CIPA) | ~360 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 766g body only | 383g body only | 343g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 121.4 × 83.6 × 49.0mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.46× magnification | None |
| Screen | 3.6" touchscreen | 3.0" tilting touchscreen | 3.0" fully articulating touchscreen |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
Compare pairs from this group