Hasselblad X1D II 50Cvs Ricoh GR IIIvs ZV-E10

GearFrame · Updated March 2026

Hasselblad Hasselblad X1D II 50C Hasselblad Hasselblad X1D II 50C (2019) From £3999 Best for Fine art, portrait & entry-level medium format View Hasselblad X1D II 50C
VS
Ricoh Ricoh GR III Ricoh Ricoh GR III (2019) From £899 Best for Street photography & urban reportage View Ricoh GR III
VS
Sony ZV-E10 Sony ZV-E10 (2021) From £399 Best for Vlogging & video View ZV-E10

Which should you buy?

Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.

Street Photography & Urban Reportage — Ricoh GR III (2019): The purest street photography compact — APS-C sensor, 28mm perspective, IBIS, and cult-favourite JPEG rendering in a shirt pocket.

Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.

↓ Full specifications below

Hasselblad X1D II 50C (2019)

  • You want Hasselblad's legendary colour rendition in a modern mirrorless body
  • You shoot portrait, landscape, or fine art photography at a professional level
  • You value the camera as an object — aesthetics and build quality matter as much as specs

Ricoh GR III (2019)

  • You shoot street, travel, or documentary and want APS-C quality in a coat or shirt pocket
  • You want a camera you'll genuinely always carry without thinking about it
  • You appreciate sharp, characterful images from a fixed 28mm equivalent focal length

ZV-E10 (2021)

  • You're starting out as a content creator and want an affordable Sony APS-C mirrorless
  • You want the flexibility to grow your lens collection as your skills and needs develop
  • You're primarily a video creator rather than a stills photographer

Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification Hasselblad X1D II 50C (2019)Ricoh GR III (2019)ZV-E10 (2021)
Price £3,999 £899 £399
Sensor 50MP medium-format CMOS (43.8 × 32.9mm) 24.2MP APS-C CMOS 24.2MP APS-C Exmor CMOS
Resolution 50.0MP 24.2MP 24.2MP
Video None 1080p/60p 4K/30p, 1080p/120p
Autofocus Contrast-detect AF Hybrid contrast/phase-detect AF with subject detection Phase-detect, 425 points, Real-time Eye AF
Stabilisation None 4-stop IBIS (Shake Reduction) None (use OIS lenses)
Burst Rate 2.7fps 4fps 11fps
Battery Life 370 shots (CIPA) 200 shots (CIPA) ~440 shots (CIPA)
Weight 766g body only 257g 343g body only
Dimensions 148.0 × 97.0 × 73.8mm 109.4 × 61.9 × 33.2mm 115.2 × 64.2 × 44.8mm
Weather Sealed No No No
Viewfinder 0.87" OLED EVF, 3.69M dots None None
Screen 3.6" touchscreen 3.0" fixed touchscreen 3.0" fully articulating touchscreen
Mount Hasselblad XCD Fixed 28mm-equiv f/2.8 lens Sony E-mount
Memory Cards Dual SD UHS-II Single SD UHS-I Single SD UHS-I slot
Connectivity USB-C, Wi-Fi, Bluetooth USB-C, Wi-Fi, Bluetooth USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI
⚡ Compare specs side by side Hasselblad X1D II 50C prices → Ricoh GR III prices → ZV-E10 prices →

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