Hasselblad X1D II 50Cvs Ricoh GR IIIvs ZV-E10 II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Street Photography & Urban Reportage — Ricoh GR III (2019): The purest street photography compact — APS-C sensor, 28mm perspective, IBIS, and cult-favourite JPEG rendering in a shirt pocket.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Ricoh GR III (2019)
- You shoot street, travel, or documentary and want APS-C quality in a coat or shirt pocket
- You want a camera you'll genuinely always carry without thinking about it
- You appreciate sharp, characterful images from a fixed 28mm equivalent focal length
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | Ricoh GR III (2019) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £3,999 | £899 | £679 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 24.2MP APS-C CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 50.0MP | 24.2MP | 26.0MP |
| Video | None | 1080p/60p | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Contrast-detect AF | Hybrid contrast/phase-detect AF with subject detection | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | None | 4-stop IBIS (Shake Reduction) | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 2.7fps | 4fps | 11fps |
| Battery Life | 370 shots (CIPA) | 200 shots (CIPA) | ~570 shots equivalent |
| Weight | 766g body only | 257g | 293g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 109.4 × 61.9 × 33.2mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | None | None |
| Screen | 3.6" touchscreen | 3.0" fixed touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Hasselblad XCD | Fixed 28mm-equiv f/2.8 lens | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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