Hasselblad X1D II 50Cvs A7 IVvs ZV-E10
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 is the most affordable; only the a7 iv is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | A7 IV (2021) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £3,999 | £2,299 | £399 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 50.0MP | 33.0MP | 24.2MP |
| Video | None | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone | 4K/30p, 1080p/120p |
| Autofocus | Contrast-detect AF | 759-point phase-detect, AI subject recognition | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None | 5-axis IBIS, 5.5 stops | None (use OIS lenses) |
| Burst Rate | 2.7fps | 10fps mechanical, 30fps electronic | 11fps |
| Battery Life | 370 shots (CIPA) | ~580 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 766g body only | 659g body only | 343g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 131.3 × 96.4 × 79.8mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 3.69M dots, 0.78× magnification | None |
| Screen | 3.6" touchscreen | 3.0" vari-angle touchscreen | 3.0" fully articulating touchscreen |
| Mount | Hasselblad XCD | Sony FE (full-frame E-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual slots: CFexpress Type A + SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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